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Local Marketing Podcast announced

Mike Stopforth and Dave Duarte have officially announced the launch of Amplitude - A New Marketing Podcast for South Africans (by South Africans).

Am listening to it whilst writing this post and am impressed with the quality and content of their first (virgin) podcast. What I really enjoy is that it flows and is based on a completely natural conversation. The cast discusses these topics:
  • Introducing the podcast as the first and last show of 2006
  • Mike and Dave chat about what they want to do with the podcast
  • They discuss the Mike Arrington vs. Sam Sethi kerfoefel and how that affects their brand
  • E2 in Regent Road SeaPoint has the Marketing Maneuvre of the week
  • The SA Banking industry is the collective Tonsil of the week
As far as I know Dave was sitting in Cape Town and was talking to Mike via Skype. This could explain a slight quality loss from Dave's side, but it could also just be the microphone he used.

Look out for this podcast, its new, fresh, and boasts a great local feel.

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  1. Blogger Carlz | Friday, December 22, 2006 11:03:00 AM |  

    you are officially the alpha blogger groogle - i cannot compete ;) I declare u the superior blog!

  2. Blogger Mike | Friday, December 22, 2006 11:09:00 AM |  

    Thanks for the kind words Gregoogle! We gave it a shot and are pretty happy with the result.

  3. Blogger Elle | Friday, December 22, 2006 12:54:00 PM |  

    great stuff!!! just listened to the poscast. Love the feel.

  4. Blogger Gregor | Friday, December 22, 2006 2:30:00 PM |  

    carlz - :P

    mike - no probs, meant what I said! Looking forward to Episode 2.

    elle - the 'feel' is also what I especially enjoyed...I liked the idea of a natural conversation with little structure and a lot of discussion

  5. Blogger JEN | Saturday, December 23, 2006 12:40:00 PM |  

    It's offical, you are all computer nerds! But you are right about the 'feel' makes for easy listening.