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iPhone, uPhone, blah blah blah – a tactic gone wrong!

Yes, yes, I also like the iPhone, I think it looks great and the features sound amazing. But enough of that, since the hype of the iPhone only to be released at the end of 2007 (inSA) is a little to much for my liking.

I was surprised by the introduction of this phone before it actually got released, but it might have been market pressure. It seems like there is some form of technological breakthrough with this product, such as the interface and its overall functionality, but since the introduction of the iPhone various other phone models have been leaked and announced to provide similar functionality and ideas.

Chilibean (thanks for the motivation to write this post) posted about the Nokia Aeon which seems to work on a very fancy looking interface as well – and it looks simply breathtaking! Then there is the Google Switch, even though it’s just speculation, this might be the next Googlephone, oh and wait, look, also based on interface technology. Furthermore LG has released a phone which apparently has been publicized as the "first completely touch screen mobile phone".

With the iPhone only being released mid 2007 and end of 2007 in SA, I think Jobs’ strategy was not all too clever. Until the iPhone is available on the market there will be a rise in new phone models boasting the same ideas, with the similar interface and functionality. The iPhone obviously has the upper hand when it comes to marketing and product placement, and the interconnectivity between Apple products - but their potential downfall with this products’ high cost, where asby the time of its release its novelty will be worn off completely.

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  1. Blogger Elle | Friday, January 19, 2007 11:05:00 AM |  

    oooooh but it's sooo pretty I want one!

  2. Blogger hash | Tuesday, January 23, 2007 2:20:00 AM |  

    I believe the real reason why it Jobs decided to release the news about the iPhone this early was that if he didn't, the FCC would. In the US, the Federal Communications Commission has to approve any new mobile communications device. When they do, that information is then public. If that happened, then Apple would have lost the ability to control the news around their product - which is one of their greatest strengths.

    So, in this case it was early, but Jobs hand was pushed.

  3. Blogger Gregor | Tuesday, January 23, 2007 11:24:00 AM |  

    thanks for your comment hash! what u say makes alot of sense and is a very interesting point! Thnx