The real Google AdSense infiltration

It was just a matter of time until $Google$ release its multi-billion-$-online-beast into the real world. After various speculations how the $Google$ web advertising system, “AdSense”, could be utilized with a variety of online multimedia (i.e. YouTube) the NewScientistTech reports on a patent Google apparently as filed.

Google’s AdSense, which displays adverts for products related to the page being viewed now, wants to do the same for billboard ads.

"In a patent the company has filed, it argues that however glitzy the ads that run on electronic billboards in shopping malls and out on the street, they are all but useless if local stores have not got the advertised products in stock. Google has come up with a system that only advertises products available nearby."

According to the NewScientistTech, stores can purchase advertising time on their local electric billboards which are connected to the clients’ stock-control computers. The ads are displayed repeatedly until the stock-control computer reports a product to be sold out. If this happens the ad is omitted from the cycle until the product is restocked.

One the one hand this kind of advertisement system is really smart, since consumers do like to buy what they see advertised, hoping that the specific product is in stock.

However, within an online environment, where products can be purchased globally, at any time, and at a rate which is not comparable to any local shopping mall’s retail store, the idea of advertising the actual stock seems to be of much more importance. Shops in local malls surely do not really have the vast amount / constant consumer traffic as online shops have. The above mentioned system thus seems to still be more appropriate to the virtual consumerist world.

It is either way interesting to note that the AdSense system is expanding from the online into the ‘real’ consumerist environment and will no doubt be soon visible on our local radar screen.

Labels: adsense, google, retail, stock-control