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It's all a matter of timing

This has concerned me for a while now, not to the extent that I suffer of sleepless nights; however it is an issue that I get reminded of on a daily basis. Find yourself a glossy magazine, and look for the first watch advertisement…or just have a look at the back, normally you recognize Brad Pitt or Cameron Diaz Uma Thurman showing off a silver Tag Heuer.

Now, look what time it is on the watch and then brows through the rest of the glossy and compare the times. 99% of the time you will find that the time on watches in adverts is set between 10:07 and 10:10. The only reasoning I can find for this is that maybe that specific constellation of arms allows for the maximum exposure of the face (not of Brad Pitt, that of the watch). Or maybe it looks nice and balanced.

Whatever the reason is, it is an industry standard to present watches with this specific time constellation and now that you aware of it will haunt you for ever and ever!

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By: Gregor | Thursday, January 25 at Thursday, January 25, 2007 | |