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Online to print Convergence – a one way street?

It seems like we anticipate the online media to adapt what the print media is throwing out there. The convergence between print and online is difficult but here is an example which I find very interesting.

What the Mail and Guardian has done is insert a side bar on their second page of their print edition, presenting a list of the top 10 most-read stories on the MG Online from the previous week.

It is interesting to note that the latest edition (November 3 -9) presents a lot of South African content, compared to the previous edition (October 27 – November 2) which presented a lot of international stories.

I’d like to know how precise and representative this list is. Are these the top 10 stories read by local users or international users, and maybe find out what the difference in numbers between local and international readers actually is. How many local and how many international readers are there and does that reflect on what this top ten list presents?

Over and above the question of how this sample is being taken, I do think that this is a great way of starting the online-to-print convergence. Since most convergence is often focussed on print-to-online and not the other way round.

This sidebar firstly promotes the online content, as these stories are not to be found in the latest edition of the paper, and readers will have to go back to the website and find the specific article.

It is also interesting to note what kind of content is read online compared to the frontage stories of the print publication. Here it becomes obvious that the importance of the cover story is not necessarily the same in the online edition. The reason for this I would assume I that the front page of the newspaper is chosen by the editorial team, where as on the online edition the reader chooses what is most important to read.

I like the idea of exporting content from the online sphere into that of print. It is an interesting step of media convergence and I would be interested to see how much other online content can be transferred back to the print format.

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By: Gregor | Wednesday, November 8 at Wednesday, November 08, 2006 | |

Gregoogle is ready - time to sprint!

Whilst everyone around me is going manic due to exam stress I have been revamping my blog, yes that is the beauty of not having to write exams any more, there is suddenly a lot of time.

Enjoy the new gregoogle menu bar at the top that will take you to my various online presences and a newly set out sidebar, with my all time favourite veeker mobile video player.With the start of a new life comes a new look. What does that exactly mean? Well, I am done with my studies. Finished! Four years of successful studies are completed and the real world is calling.

Life is moving fast now and in a few weeks I’ll be back in Johannesburg starting an internship at Creative Commons South Africa which I am highly excited about. (and check who is featured on the saCC website, hehe)

I will keep you all updated on the intriguing projects they have set out for me to undertake. What comes after that will have to stay a surprise!

Good luck to all writing exams! YOU CAN DO IT!

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By: Gregor | Monday, November 6 at Monday, November 06, 2006 | |

The Student Editor's Forum

Today we (Jo's Toolkit) have launched the student Editor's Forum.

This forum acts as a platform for all student editors to converse and discuss issues surrounding student media.

It will also aid the development and strategic planning for next year's student media Captivate conference.

The forum has the potential to create some really interesting discussions, which will further generate documentations and articles which will be presented on Jo's Toolkit at a later stage.

If editor, or non editor, anybody who has an interest or has knowledge within the field of student media if welcome to log in and add value to the discussions.

A permanent link to the forum is available form Jo's Toolkit.

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By: Gregor | Monday, October 30 at Monday, October 30, 2006 | |